Marketing Insights

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Marketing Insights

What Matters When Care is Urgent?

The Cox Health Marketing Urgent Care Consumer Insights Study reveals the latest trends and perceptions of patients seeking immediate treatment. Learn about what matters most to consumers when choosing an urgent care provider.

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5 Tips to Reach the Latino Market

Simply translating a message from English to Spanish is not enough to reach Latino patients. Understanding their culture is crucial and worth your...

Pump Up Your PPC Strategy

Name three things you want patients to discover from your digital marketing efforts. If you said to find you, click to learn more about your...

Psychographic Marketing: The Key to Motivating Patients

What makes a patient tick and why? That’s what you’ll discover when you use psychographic research to further marketing...

Patient Personas: Healthcare with a Personal Touch

It’s no secret: the better you know your patients, the better you can connect with and serve them. The question is, how do you get to know them...

The Importance of Multichannel Marketing in Healthcare

Healthcare marketers who successfully connect patients to the right physicians are more likely to increase revenue into their organization and...

Consumer Engagement: You Can't Take CTR to the Bank

Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...

Mobile Healthcare Searches: 3 Things Providers Need to Know

While the mobile revolution of the 21st century has changed the face of modern business in nearly every industry, the medical industry has been...

Healthcare Marketing 101

The services they provide are much different than your typical organization, but just like those businesses, health care companies need to make...

Native Advertising and Content Marketing for Healthcare

For many people, the world of healthcare can be complex, confusing and maybe even a little frightening. But in today's online age, new...

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