Marketing Insights

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Marketing Insights

What Matters When Care is Urgent?

The Cox Health Marketing Urgent Care Consumer Insights Study reveals the latest trends and perceptions of patients seeking immediate treatment. Learn about what matters most to consumers when choosing an urgent care provider.

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Are You Living Your Brand from the Inside Out?

Two-thirds of Americans feel no connection to their jobs, according to a Gallup study. That’s over 60 million full-time employees who don’t...

Should You Re-think Your Billboard Strategy?

Is it time to apply an "out with the old, in with the new" strategy to declutter more than your closet? The answer may be yes if...

Is Your Practice Prepared to Meet Gen Z?

“The best defense is a good offense” is a popular adage used in sports and the military. It’s also a key strategy that will ready you to...

3 Secrets to Service Line Marketing Success

Last week, we looked at how to get hospital administrators on board with service line marketing initiatives. This week, we’ll look at three...

How to Win Hospital Administrators and Influence Patients

Service line marketing — sometimes it feels like a game of tug-of-war. How do you...

10 Ways to Market to Healthcare's Most Reluctant Patients - Men

It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...

7 Questions Dental Practices Must Ask to Remain Competitive

Some things in dentistry will never change, like the importance of brushing your teeth at least twice a day. But to remain competitive, dental...

10 Phone Tips to Turn Your Front Office Staff into a Powerful Marketing Team

“Great things in business are never done by one person; they’re done by a team of people.” This quote from Steve Jobs, the late Apple...

Is It Time to Try Something New?

If you’ve been marketing your practice on autopilot and feel stuck in a tactical rut, play along. “It’s time to try something new when_____....

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