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  • Digital Marketing

Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

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Digital Marketing

Healthcare Marketers Make It Personal

Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...

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Digital Marketing

Amazon Care: Should you be worried yet?

Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...

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Digital Marketing

Digital Crisis Communication Tips - Coronavirus

Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...

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Digital Marketing

How Zero-Click Search Impacts SEO in Healthcare

In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...

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Digital Marketing

How Microsoft Wants to Change Healthcare

Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it’s safe to say the industry will look very different...

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Digital Marketing

Get Ready for Voice Search

When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...

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Digital Marketing

Healthcare Twitter Strategy That Works

Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?

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Digital Marketing

3 Tips for Partnering with a Healthcare Social Influencer

Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...

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Digital Marketing

Comparison Shopping Comes to Healthcare

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

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