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4 Reasons for LASIK Surgery’s Surprising Surge
We’re seeing four reasons that LASIK is enjoying a burst in popularity—all of them related to COVID-19 and its impact on daily life.
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Digital Marketing

Four trends shaping healthcare marketing in 2021
COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...
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3 Reasons to Consider a Brand Refresh
The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...
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4 Tactics for Positioning Your Practice as Consumer-First
COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...
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Why Positive Social Media Messages Work Right Now
If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...
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Telehealth: Don't Stop Now
The COVID-19 crisis tore down the barriers to telehealth and brought about the rapid adoption of virtual care. True to its promise, telehealth has...
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3 Ways to Pivot Healthcare Creative Messaging
If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...
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Healthcare Marketers Make It Personal
Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...
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Amazon Care: Should you be worried yet?
Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...
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Digital Crisis Communication Tips - Coronavirus
Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...
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