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3 Ways to Pivot Healthcare Creative Messaging
If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...
Healthcare Marketers Make It Personal
Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...
Amazon Care: Should you be worried yet?
Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...
Digital Crisis Communication Tips - Coronavirus
Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...
How Zero-Click Search Impacts SEO in Healthcare
In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...
How Microsoft Wants to Change Healthcare
Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it’s safe to say the industry will look very different...
Get Ready for Voice Search
When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...
Healthcare Twitter Strategy That Works
Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?
3 Tips for Partnering with a Healthcare Social Influencer
Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...