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  • Digital Marketing

Are Sports Sponsorships Worth the Investment?

Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...

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Digital Marketing

6 Ways to Help Patients Find You

Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?

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Digital Marketing

Digital Innovation: It's Time to Embrace Strategic Risk

Fifty percent of today’s healthcare leaders do not offer what patients want — differentiated, personalized and on-demand digital experiences....

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Digital Marketing

Healthcare Disrupters: What You Need to Know

It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...

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Digital Marketing

Which Metrics Matter?

If you don’t measure performance, you’re flying blind. However, if you collect too much data...

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Digital Marketing

Security Matters: PHI Safety Starts with Your Website

In healthcare, websites are held to a higher standard. They must be more than engaging in design and helpful in content. Whether a private...

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Digital Marketing

Strategy Highlights for Urgent Care Providers

Patients have more options than ever when it comes to healthcare. To stay ahead of the competition, urgent care providers should focus on 3...

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Digital Marketing

Discover the Future of AI in Healthcare

Is artificial intelligence (AI) here to stay? The answer is a resounding...

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Digital Marketing

5 Reasons to Make Your Site Accessible

Nearly 50 million Americans have a disability. That’s almost 20 percent of the population. Their disabilities range from...

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Digital Marketing

7 Healthcare Digital Trends to Kick Off the New Year

There’s no time like the present to re-think your marketing efforts and implement new strategies. Healthcare continues to evolve quickly with...

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