Digital Marketing

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Why Online Reviews Matter to Your Practice

From cars to cosmetics, consumers turn to online reviews for honest opinions that inform their purchase decisions. When it comes to finding a...

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

The COVID-19 crisis tore down the barriers to telehealth and brought about the rapid adoption of virtual care. True to its promise, telehealth has...

If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...

Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...

Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...

Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...

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