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How Patients Choose a Healthcare Provider: Five Considerations
For many people, choosing a new healthcare provider is not a decision made overnight. While it takes time to build awareness and gain trust, there...
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Digital Marketing

Preparing Your Practice for a Marketing Campaign
As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...
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What Has COVID-19 Changed for Gen Z? Almost Everything.
Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...
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To Market to Millennials: Validation is the name of the game
Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...
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Are Your Healthcare Marketing Campaigns Working? How to Tell
What’s your number one goal as a healthcare marketer? To attract...
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5 Must-haves for Landing Pages that Convert
Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...
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Multichannel Marketing Helps Healthcare Providers Reach More Patients
The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...
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Four trends shaping healthcare marketing in 2021
COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...
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3 Reasons to Consider a Brand Refresh
The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...
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4 Tactics for Positioning Your Practice as Consumer-First
COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...
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