Digital Marketing

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How Patients Choose a Healthcare Provider: Five Considerations

For many people, choosing a new healthcare provider is not a decision made overnight. While it takes time to build awareness and gain trust, there...

As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...

Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...

Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...

What’s your number one goal as a healthcare marketer? To attract...

Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

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