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How Patients Choose a Healthcare Provider: Five Considerations
For many people, choosing a new healthcare provider is not a decision made overnight. While it takes time to build awareness and gain trust, there...Read More
Preparing Your Practice for a Marketing Campaign
As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...
What Has COVID-19 Changed for Gen Z? Almost Everything.
Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...
To Market to Millennials: Validation is the name of the game
Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...
Are Your Healthcare Marketing Campaigns Working? How to Tell
What’s your number one goal as a healthcare marketer? To attract...
5 Must-haves for Landing Pages that Convert
Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...
Multichannel Marketing Helps Healthcare Providers Reach More Patients
The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...
Four trends shaping healthcare marketing in 2021
COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...
3 Reasons to Consider a Brand Refresh
The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...
4 Tactics for Positioning Your Practice as Consumer-First
COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...