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Healthcare Twitter Strategy That Works
Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?
3 Tips for Partnering with a Healthcare Social Influencer
Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...
Comparison Shopping Comes to Healthcare
This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...
5 Reasons Patients Prefer Chatbots
It’s no surprise that chatbots are transforming healthcare. Consumers love them. Half of all Americans engage with a chatbot or voice assistant...
What Causes Healthcare Facebook Ad Disapprovals?
Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...
Why It's Time to Work Your Healthcare Brand
Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...
How to Tap the Power of Wearables
Smartwatches are no longer just for counting steps or tracking heartrates.
How Social Listening Improves Your Brand
If your organization uses social media as a one-sided conversation, hear this: You may be missing out on a...
Texting with Doctors – Are We There Yet?
Texting is tremendously popular because it’s quick and easy. If only healthcare providers could text with their patients, right? You may soon...