Digital Marketing

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How to Market to Boomers Post-Pandemic

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...

What’s your number one goal as a healthcare marketer? To attract...

Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

The COVID-19 crisis tore down the barriers to telehealth and brought about the rapid adoption of virtual care. True to its promise, telehealth has...

If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...

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