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  • Digital Marketing

Gratitude: Make appreciation a priority for your practice

Practicing gratitude doesn't have to be a monumental task. Here are four ways you can cultivate a grateful mindset at work.

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Digital Marketing

4 Tactics for Positioning Your Practice as Consumer-First

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

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Digital Marketing

Why Positive Social Media Messages Work Right Now

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

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Digital Marketing

Telehealth: Don't Stop Now

The COVID-19 crisis tore down the barriers to telehealth and brought about the rapid adoption of virtual care. True to its promise, telehealth has...

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Digital Marketing

3 Ways to Pivot Healthcare Creative Messaging

If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...

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Digital Marketing

Healthcare Marketers Make It Personal

Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...

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Digital Marketing

Amazon Care: Should you be worried yet?

Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...

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Digital Marketing

Digital Crisis Communication Tips - Coronavirus

Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...

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Digital Marketing

How Zero-Click Search Impacts SEO in Healthcare

In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...

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Digital Marketing

How Microsoft Wants to Change Healthcare

Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it’s safe to say the industry will look very different...

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