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Are Sports Sponsorships Worth the Investment?
Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...Read More
6 Ways to Help Patients Find You
Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?
Digital Innovation: It's Time to Embrace Strategic Risk
Fifty percent of today’s healthcare leaders do not offer what patients want — differentiated, personalized and on-demand digital experiences....
Healthcare Disrupters: What You Need to Know
It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...
Which Metrics Matter?
If you don’t measure performance, you’re flying blind. However, if you collect too much data...
Security Matters: PHI Safety Starts with Your Website
In healthcare, websites are held to a higher standard. They must be more than engaging in design and helpful in content. Whether a private...
Strategy Highlights for Urgent Care Providers
Patients have more options than ever when it comes to healthcare. To stay ahead of the competition, urgent care providers should focus on 3...
Discover the Future of AI in Healthcare
Is artificial intelligence (AI) here to stay? The answer is a resounding...
5 Reasons to Make Your Site Accessible
Nearly 50 million Americans have a disability. That’s almost 20 percent of the population. Their disabilities range from...
7 Healthcare Digital Trends to Kick Off the New Year
There’s no time like the present to re-think your marketing efforts and implement new strategies. Healthcare continues to evolve quickly with...