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Choice Overload Delays Patient Decisions
While variety may be the spice of life, too much makes life harder. Scientists call it Hick’s Law. Consumers call it choice overload.
Keeping Up with SEO
Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...
Smart Ways to Spend a Small Marketing Budget
Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...
What's Behavioral Economics Doing in Healthcare?
Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...
Security Matters: PHI Safety Starts with Your Website
In healthcare, websites are held to a higher standard. They must be more than engaging in design and helpful in content. Whether a private...
Strategy Highlights for Urgent Care Providers
Patients have more options than ever when it comes to healthcare. To stay ahead of the competition, urgent care providers should focus on 3...
How to Boost Community Wellness and Your Brand
Today’s consumers expect providers and hospitals to contribute to their wellness. Luckily, you already have a tool for that: marketing....
Discover the Future of AI in Healthcare
Is artificial intelligence (AI) here to stay? The answer is a resounding...
5 Reasons to Make Your Site Accessible
Nearly 50 million Americans have a disability. That’s almost 20 percent of the population. Their disabilities range from...
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