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While there is no turnkey solution to healthcare marketing, there is a methodology we believe works. At Cox Health Marketing, we know every business has its own unique challenges and needs its own unique solutions in order to truly thrive. That’s why we’ve developed a proven 3-step process – Identify. Engage. Acquire. Our goal is to establish and cultivate marketing campaigns for our healthcare clients that drive business success.
(Research + Strategy)
Identify is the plan.
At Cox Health Marketing, every campaign begins with a well-defined strategy – and strategy always begins with research. We have developed a multi-layered approach to predictive market analysis, which may include:
- Service Line/Procedure Growth Projections
- Demographic Patient Profiles
- Consumer Insights & Preferences
- Custom Market Research
This insight gives us a comprehensive understanding of the prospective patients our clients want to reach and the marketplace, which helps to establish the plan.
(Multi-Channel + Message)
Engage is the execution of the plan.
Once the plan is defined, we seek ways to connect prospective patients with our clients’ organization. Often this is accomplished through multi-channel marketing, leveraging media such as:
- Traditional Media
Our integrated approach allows us to get in front of patients at relevant points of time, and is paramount to engagement.
Equally as important to engagement is messaging. It’s simply not enough to be at the right place at the right time. At Cox Health Marketing, we leverage research to ensure our mix of media and messaging compels action.
(Results + Learning)
Acquire is the learning.
From the moment a campaign goes live, we’re watching it. Looking for trend lines – what’s working, what isn’t, optimizing media, optimizing messaging – learning. There is no such thing as a ‘set it and forget it’ campaign.
Cox Analytics offers our clients a holistic view of what's driving return on investment (ROI), including:
- KPI Consulting
- Tag Management
- Custom Reporting
- ROI Analysis
Our approach to acquisition begins and ends with conversations. While data points such as click-throughs are important, they do not define campaign success. Converting prospective patients into actual patients is what we’re all about.