Is your community ready for flu season? It's just around the
corner with flu activity typically kicking off in October, surging in December
and January, and peaking in February, according to the CDC.
But this year flu season as we know it will be different. With COVID-19 still racing
across the country, we could be looking at strained emergency departments and
overcrowded intensive care units. That's why it's more critical than ever to promote
flu vaccines in your community. Here's how.
Communicate with your community
Fear and uncertainty. Those two words represent the new
normal. What can you do to allay your community's fears? Commit to opening
communication channels about the flu. After all, you're the local expert — the provider
your community will trust to guide them through this flu season.
Spread the word with these free flu
resources from the CDC:
- Print materials
- Web tools
- Multilanguage factsheets
- Graphic novel (The Junior Disease Detectives Operation Outbreak)
- Videos and podcasts
Educate your patients
Help your community understand why the flu vaccine is safe
and how it saves lives. Address common myths that prevent people from getting a
flu shot such as ineffectiveness and side effects. Use the Department of Health
and Human Services hashtag #WhyIFightFlu
to address these misconceptions and spread evidence-based facts on social
Plus, inform your patients about the differences between flu
and COVID-19. Many health organizations have created infographics and charts for
their websites. They compare COVID-19 to the flu, colds, and allergies. Check
- Advent Health's Coronavirus or Something Else?
- St. Luke's Is It Flu or Covid-19?
- Multicare's Symptoms Chart
Propagate messages within your practice, and beyond
Decide how you're going to get the word out. Consider a multi-layered
campaign with both traditional and digital channels. There's proof that this
approach increases your reach and impacts ROI.
for help getting started? We're passionate about connecting patients with local
providers, as well as keeping communities safe and healthy this flu season. Contact
CMG Health Marketing today.