The COVID-19 crisis tore down the barriers to telehealth and brought about the rapid adoption of virtual care. True to its promise, telehealth has improved access, leveraged limited healthcare resources and positively impacted the bottom line. Yet many providers are starting to shift away from offering this service.
How to rebuild lost momentum profitably
Now that we're months into the
pandemic, the old resistance to virtual innovation has made a comeback. Many clinicians
want to return to practicing in person, as valid concerns related to quality of
care or reimbursement rise. How can you encourage providers to keep this
- Embed telehealth in your business goals.
- Hold providers accountable for telehealth adoption and performance.
- Integrate your telehealth initiative into your electronic health record (EHR) system.
- Create an easily adaptable implementation plan that can be revised based on feedback.
- Never stop selling it to your clinicians.
Leverage the market advantages
Telehealth was never meant to replace all in-person visits to
the doctor. It's an extra tool in your toolbox intended to expand access and
reduce costs. Post-pandemic, it can help providers:
- See more patients.
- Expand hours without increasing cost.
- Decrease no-shows and last-minute cancellations.
- Attract and retain patients, especially the younger generation.
The healthcare organization that moves its pilot telehealth program
to a permanent offering will be well-positioned to compete with the increasing
number of market entrants.
Plan now to support telehealth post-pandemic
Practices that embrace new
ways to provide outstanding care that make financial sense will thrive in a
competitive market. At CMG Health
Marketing, we make sure our clients are positioned for success. Call us today.