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Choice Overload Delays Patient Decisions
While variety may be the spice of life, too much makes life harder. Scientists call it Hick’s Law. Consumers call it choice overload.
Marketing Strategy Crafted by Healthcare Experts
At Cox Health Marketing, we're passionate about matching the right patients to the right physicians. Our team of healthcare experts has created a...
10 Ways to Market to Healthcare's Most Reluctant Patients - Men
It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...
10 Phone Tips to Turn Your Front Office Staff into a Powerful Marketing Team
“Great things in business are never done by one person; they’re done by a team of people.” This quote from Steve Jobs, the late Apple...
Healthcare Consumerism: Are You Thriving or Surviving?
Once an economic movement reserved only for the purchase of goods, consumerism has spread to service-based industries including healthcare. Is...
What Matters to Millennials: Strategy for Orthopedic Providers
Orthopedic providers will gain a new generation of patients if they understand what matters most to Millennials and respond to them. This...
How to Respond to Negative Reviews
Henry Ford once said, "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from...
Get the Feedback You Need to Better Serve Your Patients
The success of your practice or hospital depends on the people you serve - your patients. That's why it's important to...
Psychographic Marketing: The Key to Motivating Patients
What makes a patient tick and why? That’s what you’ll discover when you use psychographic research to further marketing...