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  • Consumer/Patient Engagement

4 Ways to Reach & Re-engage More Patients

It’s no secret that consumers are more hesitant to visit their physician’s offices than ever before. In fact recent studies show...

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Consumer\/Patient Engagement

4 Ways to Reach & Re-engage More Patients

It’s no secret that consumers are more hesitant to visit their physician’s offices than ever before. In fact recent studies show...

Read More

Consumer\/Patient Engagement

What to Do When Patients Are Afraid to Seek Care

It’s a troubling trend. Vulnerable patients fear a doctor or hospital visit may expose them to potentially deadly COVID-19. But if they don’t...

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Consumer\/Patient Engagement

Strategic Planning Checklist for Healthcare Practices

Strategic planning? Now? Yes. If you want your practice to move from COVID-19 response mode to recovery, to success in your future market —...

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Consumer\/Patient Engagement

Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

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Consumer\/Patient Engagement

Healthcare Marketers Make It Personal

Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...

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Consumer\/Patient Engagement

New Consumer Preferences in Primary Care

Proving that consumers can still surprise us, Advisory Board compared the results of their 2019 consumer preference survey with the 2014 survey...

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Consumer\/Patient Engagement

2020 Wellness Trends to Watch

Health and fitness have long held the top spot among new year’s resolutions. What will that look like in 2020? Per a recent wellness index study...

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Consumer\/Patient Engagement

Get Ready for Voice Search

When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...

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Consumer\/Patient Engagement

Comparison Shopping Comes to Healthcare

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

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