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Marketing Solutions for Multi-Specialty Practices
When your practice has multiple specialties, it can be tempting to spread your marketing budget equally across all areas...
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Consumer\/Patient Engagement

How to Market to Boomers Post-Pandemic
Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...
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Why Online Reviews Matter to Your Practice
From cars to cosmetics, consumers turn to online reviews for honest opinions that inform their purchase decisions. When it comes to finding a...
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4 Reasons for LASIK Surgery’s Surprising Surge
We’re seeing four reasons that LASIK is enjoying a burst in popularity—all of them related to COVID-19 and its impact on daily life.
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How to Prevent the Spread of Vaccine Misinformation
Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...
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Gratitude: Make appreciation a priority for your practice
Practicing gratitude doesn't have to be a monumental task. Here are four ways you can cultivate a grateful mindset at work.
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Free Resources for Promoting Patient Safety During the Holidays
As the holiday season kicks into high gear this year, remember, your patients see you as a trusted source for how to stay healthy and safe. Did...
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Marketing to Patients with Work-from-Home Injuries
Ideas to develop a plan for marketing to the emerging work-from-home patient population.
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4 Tactics for Positioning Your Practice as Consumer-First
COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...
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Today's Opioid Crisis: How Healthcare Marketers Can Help
For the more than 20 million Americans who battle substance abuse disorder (SUD), the pandemic has been a tornado, shattering sources of help and...
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