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2020 Wellness Trends to Watch
Health and fitness have long held the top spot among new year’s resolutions. What will that look like in 2020? Per a recent wellness index study...
Get Ready for Voice Search
When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...
Comparison Shopping Comes to Healthcare
This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...
AHA Launches Flu Prevention Campaign
Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.
Why It's Time to Work Your Healthcare Brand
Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...
The Fast Track to Finding Patient Testimonials
Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...
How to Tap the Power of Wearables
Smartwatches are no longer just for counting steps or tracking heartrates.
How Social Listening Improves Your Brand
If your organization uses social media as a one-sided conversation, hear this: You may be missing out on a...
Marketers: Help! My Practice Was Acquired
Has your healthcare practice has been hit by the industry’s record-breaking merger and acquisition activity? Here’s how to tweak your...