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  • Consumer/Patient Engagement

Consumer/Patient Engagement

Marketing Strategy Crafted by Healthcare Experts

At Cox Health Marketing, we're passionate about matching the right patients to the right physicians. Our team of healthcare experts has created a...

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Consumer/Patient Engagement

10 Ways to Market to Healthcare's Most Reluctant Patients - Men

It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...

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Consumer/Patient Engagement

10 Phone Tips to Turn Your Front Office Staff into a Powerful Marketing Team

“Great things in business are never done by one person; they’re done by a team of people.” This quote from Steve Jobs, the late Apple...

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Consumer/Patient Engagement

Healthcare Consumerism: Are You Thriving or Surviving?

Once an economic movement reserved only for the purchase of goods, consumerism has spread to service-based industries including healthcare. Is...

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Consumer/Patient Engagement

What Matters to Millennials: Strategy for Orthopedic Providers

Orthopedic providers will gain a new generation of patients if they understand what matters most to Millennials and respond to them. This...

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Consumer/Patient Engagement

How to Respond to Negative Reviews

Henry Ford once said, "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from...

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Consumer/Patient Engagement

Get the Feedback You Need to Better Serve Your Patients

The success of your practice or hospital depends on the people you serve - your patients. That's why it's important to...

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Consumer/Patient Engagement

Psychographic Marketing: The Key to Motivating Patients

What makes a patient tick and why? That’s what you’ll discover when you use psychographic research to further marketing...

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Consumer/Patient Engagement

Consumer Engagement: You Can't Take CTR to the Bank

Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...

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