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  • Consumer/Patient Engagement

Healthcare Twitter Strategy That Works

Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?

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Consumer/Patient Engagement

Comparison Shopping Comes to Healthcare

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

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Consumer/Patient Engagement

AHA Launches Flu Prevention Campaign

Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.

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Consumer/Patient Engagement

Why It's Time to Work Your Healthcare Brand

Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...

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Consumer/Patient Engagement

The Fast Track to Finding Patient Testimonials

Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...

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Consumer/Patient Engagement

How to Tap the Power of Wearables

Smartwatches are no longer just for counting steps or tracking heartrates.

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Consumer/Patient Engagement

How Social Listening Improves Your Brand

If your organization uses social media as a one-sided conversation, hear this: You may be missing out on a...

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Consumer/Patient Engagement

Marketers: Help! My Practice Was Acquired

Has your healthcare practice has been hit by the industry’s record-breaking merger and acquisition activity? Here’s how to tweak your...

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Consumer/Patient Engagement

Texting with Doctors – Are We There Yet?

Texting is tremendously popular because it’s quick and easy. If only healthcare providers could text with their patients, right? You may soon...

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Consumer/Patient Engagement

Get Ready for Healthcare at Home

Healthcare CEOs and practice leaders agree. Healthcare at home is the future. But before you invest in snazzy apps and software, find out how your...

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