Consumer/Patient Engagement | Cox Health Marketing

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Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...

Proving that consumers can still surprise us, Advisory Board compared the results of their 2019 consumer preference survey with the 2014 survey...

Health and fitness have long held the top spot among new year’s resolutions. What will that look like in 2020? Per a recent wellness index study...

When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.

Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...

Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...

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