Thanks for printing! Don't forget to come back to Cox Health Marketing for fresh articles!
Comparison Shopping Comes to Healthcare
This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...
AHA Launches Flu Prevention Campaign
Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.
Why It's Time to Work Your Healthcare Brand
Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...
The Fast Track to Finding Patient Testimonials
Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...
How to Tap the Power of Wearables
Smartwatches are no longer just for counting steps or tracking heartrates.
How Social Listening Improves Your Brand
If your organization uses social media as a one-sided conversation, hear this: You may be missing out on a...
Marketers: Help! My Practice Was Acquired
Has your healthcare practice has been hit by the industry’s record-breaking merger and acquisition activity? Here’s how to tweak your...
Texting with Doctors – Are We There Yet?
Texting is tremendously popular because it’s quick and easy. If only healthcare providers could text with their patients, right? You may soon...
Get Ready for Healthcare at Home
Healthcare CEOs and practice leaders agree. Healthcare at home is the future. But before you invest in snazzy apps and software, find out how your...