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Healthcare Advertising: How to Adapt & Emerge Strong
Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...Read More
How Zero-Click Search Impacts SEO in Healthcare
In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...
What Causes Healthcare Facebook Ad Disapprovals?
Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...
Why It's Time to Work Your Healthcare Brand
Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...
Healthcare Content: What's the Right Tone?
In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...
Why Storytelling Belongs in Healthcare Marketing
Highlighting “technology and procedures” in advertising campaigns is an easy default for healthcare marketers. Is it important to showcase...
Keeping Up with SEO
Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...
Marketing Strategy Crafted by Healthcare Experts
At Cox Health Marketing, we're passionate about matching the right patients to the right physicians. Our team of healthcare experts has created a...
10 Tips to Create the Perfect Native Ad
In 1895, John Deere published his first issue of The Furrow. He filled the magazine with farming and agricultural tips and included product ads....
Create Content Your Patients Will Actually Read
Pop quiz. Which of these statements are true or false?