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Gratitude: Make appreciation a priority for your practice
Practicing gratitude doesn't have to be a monumental task. Here are four ways you can cultivate a grateful mindset at work.
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Content Marketing

4 Tactics for Positioning Your Practice as Consumer-First
COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...
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Why Positive Social Media Messages Work Right Now
If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...
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3 Ways to Pivot Healthcare Creative Messaging
If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...
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Why Stories Matter Right Now
Critical messages risk getting lost amid the noise and uncertainty of COVID-19. How can you make messages stick in times of disruption? With one...
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How Zero-Click Search Impacts SEO in Healthcare
In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...
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What Causes Healthcare Facebook Ad Disapprovals?
Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...
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Why It's Time to Work Your Healthcare Brand
Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...
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Healthcare Content: What's the Right Tone?
In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...
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Why Storytelling Belongs in Healthcare Marketing
Highlighting “technology and procedures” in advertising campaigns is an easy default for healthcare marketers. Is it important to showcase...
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