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How Patients Choose a Healthcare Provider: Five Considerations

For many people, choosing a new healthcare provider is not a decision made overnight. While it takes time to build awareness and gain trust, there...

As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...

Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...

Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

As patients scour the internet to research conditions and find a provider, simple steps can connect them to your practice. Here are six search...

Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...

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