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Today's Opioid Crisis: How Healthcare Marketers Can Help
For the more than 20 million Americans who battle substance abuse disorder (SUD), the pandemic has been a tornado, shattering sources of help and...Read More
Why Positive Social Media Messages Work Right Now
If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...
3 Ways to Pivot Healthcare Creative Messaging
If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...
Why Stories Matter Right Now
Critical messages risk getting lost amid the noise and uncertainty of COVID-19. How can you make messages stick in times of disruption? With one...
How Zero-Click Search Impacts SEO in Healthcare
In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...
What Causes Healthcare Facebook Ad Disapprovals?
Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...
Why It's Time to Work Your Healthcare Brand
Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...
Healthcare Content: What's the Right Tone?
In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...
Why Storytelling Belongs in Healthcare Marketing
Highlighting “technology and procedures” in advertising campaigns is an easy default for healthcare marketers. Is it important to showcase...
Keeping Up with SEO
Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...