Native Advertising and Content Marketing for Healthcare
For many people, the world of healthcare can be complex, confusing and maybe even a little frightening. But in today's online age, new...
Create Content Your Patients Will Actually Read
Pop quiz. Which of these statements are true or false?
10 Tips to Create the Perfect Native Ad
In 1895, John Deere published his first issue of The Furrow. He filled the magazine with farming and agricultural tips and included product ads....
Marketing Strategy Crafted by Healthcare Experts
At CMG Health Marketing, we're passionate about matching the right patients to the right physicians. Our team of healthcare experts has created a...
Keeping Up with SEO
Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...
Why Storytelling Belongs in Healthcare Marketing
Highlighting “technology and procedures” in advertising campaigns is an easy default for healthcare marketers. Is it important to showcase...
Healthcare Content: What's the Right Tone?
In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...
Why It's Time to Work Your Healthcare Brand
Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...
What Causes Healthcare Facebook Ad Disapprovals?
Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...