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  • Content Marketing

Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

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Content Marketing

How Zero-Click Search Impacts SEO in Healthcare

In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...

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Content Marketing

What Causes Healthcare Facebook Ad Disapprovals?

Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...

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Content Marketing

Why It's Time to Work Your Healthcare Brand

Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...

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Content Marketing

Healthcare Content: What's the Right Tone?

In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...

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Content Marketing

Why Storytelling Belongs in Healthcare Marketing

Highlighting “technology and procedures” in advertising campaigns is an easy default for healthcare marketers. Is it important to showcase...

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Content Marketing

Keeping Up with SEO

Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...

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Content Marketing

Marketing Strategy Crafted by Healthcare Experts

At Cox Health Marketing, we're passionate about matching the right patients to the right physicians. Our team of healthcare experts has created a...

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Content Marketing

10 Tips to Create the Perfect Native Ad

In 1895, John Deere published his first issue of The Furrow. He filled the magazine with farming and agricultural tips and included product ads....

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Content Marketing

Create Content Your Patients Will Actually Read

Pop quiz. Which of these statements are true or false?

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