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How to Market to Boomers Post-Pandemic

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...

Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...

Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

As patients scour the internet to research conditions and find a provider, simple steps can connect them to your practice. Here are six search...

Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...

Critical messages risk getting lost amid the noise and uncertainty of COVID-19. How can you make messages stick in times of disruption? With one...

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