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  • What We Do

Connecting Patients with Providers

We partner with medical organizations to help save and change lives by connecting consumers locally with the healthcare providers they need.

Cox Health Marketing, backed by Cox Media Group, creates customized marketing solutions designed to solve your business’ marketing problems and drive results that matter to you.

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Display

Our display offering lets you hyper-target the patients you need and want in the moments that matter most. We can deliver your message on national, local and niche web sites across the Internet by using targeting technology to expand your visibility.

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Paid Search

Paid search advertisements are a fast and efficient way to ensure your healthcare organization is visible on search engine results. These ads allow you to get noticed by the right patients, create a sense of urgency and encourage action.

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SEO

Search engine optimization (SEO) increases the visibility of your website within organic, non-paid search engine results. Using proven optimization techniques, like local listings management and content marketing, we make sure you rank higher in search results, generate quality leads, and convert searches into appointments.

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Social

Be found by consumers where they spend so much of their time online – on social media. Promote your healthcare organization with ads on sites like Facebook to keep your brand top-of-mind with potential patients.

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Video

Video has the power to persuade using sight, sound and motion. We help healthcare providers reach patients and increase engagement with pre-roll and mid-roll video advertisements that play before and during news, weather, entertainment, and other forms of digital video content.

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Creative

Cox Health Marketing provides expert digital creative services. From banner ads to dramatic rich media executions, our team of seasoned designers will custom design to your goals.

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Traditional Media

Television, radio and print ads continue to be a proven way to reach a large audience and build brand awareness. Cox Media Group owns and operates local media properties around the country, which means we can offer healthcare organizations truly integrated marketing solutions.

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Website Development

Constant access to information on the go is reshaping the way healthcare consumers make purchase decisions. In fact, almost 82 percent of consumers turn to their devices to make a purchase decision. So, ready or not, users are viewing your site.

334

increase in number of calls

Long Island Premier Hearing Healthcare Provider

The Challenge

A premier hearing healthcare provider on Long Island wanted to promote their evaluations and technology to patients and caregivers. They were hoping for a significant increase in appointments that could be attributed to marketing dollars spent.

The Approach

After investing time to fully understand the client’s business goals and challenges, the Cox team used research methodology to determine the right marketing mix. The client faced many competitors, some of which were very established. By analyzing competitor data as well as the client’s own search history, we determined a combination of Paid Search and Social would be the perfect fit. We recommended a “competitor” ad group to help combat local competition and layered in Facebook and YouTube Trueview ads to better visually engage the caregiver audience.

The Result

A total of 334 trackable calls were generated within six months, which resulted in an increased number of the right patients for this client. Google Analytics, Average Session Duration, Pages Visited and Returning Visitors increased by at least 200 percent. The client noted it was the first time customers actually mentioned they found them due to marketing.

412

increase in number of calls

Atlanta Plastic Surgery Practice

The Challenge

A prominent plastic surgery practice in Atlanta wanted to increase consults for profitable surgical procedures as well as awareness of non-surgical services. They hoped to attract new clients to the practice and establish greater loyalty with existing clients.

The Approach

The Cox team quickly realized the practice’s staff was burdened by trying to manage social media postings and their web site on their own, which was cutting down on operational efficiency. The client did not have a marketing strategy in place to reach the patients they wanted. We first used a combination of qualitative and quantitative research to help determine the ideal digital marketing mix and to develop a messaging strategy that would drive action. Because of the sensitive nature often related to plastic surgery creative, we leveraged our partnership with Google and Facebook to help our client gain necessary approvals amidst challenging restrictions, ensuring the campaign would run smoothly.

The Result

A total of 412 trackable calls were generated throughout the lifetime of the campaign. The marketing was so successful, an additional consult day was added to the schedule. The client saw a 72 percent increase in web site traffic and an average 42 percent increase in time spent on the site. Most importantly, the marketing helped this client increase their bottom line revenue, enabling them to experience one of their most successful financial years to date.

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