A premier hearing healthcare provider on Long Island wanted to promote their evaluations and technology to patients and caregivers. They were hoping for a significant increase in appointments that could be attributed to marketing dollars spent.
After investing time to fully understand the client’s business goals and challenges, the Cox team used research methodology to determine the right marketing mix. The client faced many competitors, some of which were very established. By analyzing competitor data as well as the client’s own search history, we determined a combination of Paid Search and Social would be the perfect fit. We recommended a “competitor” ad group to help combat local competition and layered in Facebook and YouTube Trueview ads to better visually engage the caregiver audience.
A total of 334 trackable calls were generated within six months, which resulted in an increased number of the right patients for this client. Google Analytics, Average Session Duration, Pages Visited and Returning Visitors increased by at least 200 percent. The client noted it was the first time customers actually mentioned they found them due to marketing.