Measurement

How Your Healthcare Marketing Strategy Can Address Health Disparities While Driving More Consumers to Your Health Services

Did you know that your healthcare marketing efforts can significantly help to reduce health disparities? Reducing healthcare disparities through...

Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...

Do you know the secret to growing an orchid? It’s easier than you think. Place it on a windowsill with indirect sunlight. Every couple of weeks,...

Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...

Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...

If you don’t measure performance, you’re flying blind. However, if you collect too much data...

Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...

What’s your number one goal as a healthcare marketer? To attract...

It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...

As many healthcare profit margins are squeezed tightly between rising costs of supplies and goods (inflation) and declining reimbursements across...