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Strategic Planning Checklist for Healthcare Practices
Strategic planning? Now? Yes. If you want your practice to move from COVID-19 response mode to recovery, to success in your future market —...
3 Ways to Pivot Healthcare Creative Messaging
If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...
Why Stories Matter Right Now
Critical messages risk getting lost amid the noise and uncertainty of COVID-19. How can you make messages stick in times of disruption? With one...
Healthcare Advertising: How to Adapt & Emerge Strong
Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...
Healthcare Marketers Make It Personal
Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...
Amazon Care: Should you be worried yet?
Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...
Digital Crisis Communication Tips - Coronavirus
Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...
New Consumer Preferences in Primary Care
Proving that consumers can still surprise us, Advisory Board compared the results of their 2019 consumer preference survey with the 2014 survey...
How Zero-Click Search Impacts SEO in Healthcare
In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...
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