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  • Marketing Insights

What Matters When Care is Urgent?

The Cox Health Marketing Urgent Care Consumer Insights Study reveals the latest trends and perceptions of patients seeking immediate treatment. Learn about what matters most to consumers when choosing an urgent care provider.

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How Social Listening Improves Your Brand

If your organization uses social media as a one-sided conversation, hear this: You may be missing out on a...

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Marketers: Help! My Practice Was Acquired

Has your healthcare practice has been hit by the industry’s record-breaking merger and acquisition activity? Here’s how to tweak your...

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Texting with Doctors – Are We There Yet?

Texting is tremendously popular because it’s quick and easy. If only healthcare providers could text with their patients, right? You may soon...

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Facebook Live: A Powerful Way to Share Content

Did you know prestigious healthcare organizations are using Facebook Live to stream beneficial medical information to consumers – and seeing...

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Why Storytelling Belongs in Healthcare Marketing

Highlighting “technology and procedures” in advertising campaigns is an easy default for healthcare marketers. Is it important to showcase...

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Get Ready for Healthcare at Home

Healthcare CEOs and practice leaders agree. Healthcare at home is the future. But before you invest in snazzy apps and software, find out how your...

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Why Your CTR is Bottoming Out

When users stop engaging, it means your ad isn’t connecting. How do you fix it? Data can help you find the right audience and a more relevant...

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3 Patient Self-care Trends

Now that consumers have the purchasing power and decision-making ability to manage their health and wellness, what are they “shopping” for?...

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Are Sports Sponsorships Worth the Investment?

Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...

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