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  • Marketing Insights

Why Online Reviews Matter to Your Practice

From cars to cosmetics, consumers turn to online reviews for honest opinions that inform their purchase decisions. When it comes to finding a...

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Attract more patients with these 6 SEO tips

As patients scour the internet to research conditions and find a provider, simple steps can connect them to your practice. Here are six search...

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4 Reasons for LASIK Surgery’s Surprising Surge

We’re seeing four reasons that LASIK is enjoying a burst in popularity—all of them related to COVID-19 and its impact on daily life.

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Four trends shaping healthcare marketing in 2021

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

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3 Reasons to Consider a Brand Refresh

The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...

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How to Prevent the Spread of Vaccine Misinformation

Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...

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Gratitude: Make appreciation a priority for your practice

Practicing gratitude doesn't have to be a monumental task. Here are four ways you can cultivate a grateful mindset at work.

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Free Resources for Promoting Patient Safety During the Holidays

As the holiday season kicks into high gear this year, remember, your patients see you as a trusted source for how to stay healthy and safe. Did...

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Marketing to Patients with Work-from-Home Injuries

Ideas to develop a plan for marketing to the emerging work-from-home patient population.

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4 Tactics for Positioning Your Practice as Consumer-First

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

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