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  • Marketing Insights

Orthopedics Consumer Insights Study:
What Matters Most to Millennials

The Cox Health Marketing Orthopedics Consumer Insights Study reveals the latest perceptions of patients across generations, including trends that will help you better market your orthopedic services to millennials.

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How Much Should You Spend on Marketing

Do you know the secret to growing an orchid? It’s easier than you think. Place it on a windowsill with indirect sunlight. Every couple of weeks,...

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How to Respond to Negative Reviews

Henry Ford once said, "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from...

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Get the Feedback You Need to Better Serve Your Patients

The success of your practice or hospital depends on the people you serve - your patients. That's why it's important to...

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Create Content Your Patients Will Actually Read

Pop quiz. Which of these statements are true or false?

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How to Turn Patients into Powerful Healthcare Marketers

If you work in a small practice with a limited marketing budget, your best bet is to spend smartly and get creative. Why not put your patients to...

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5 Tips to Reach the Latino Market

Simply translating a message from English to Spanish is not enough to reach Latino patients. Understanding their culture is crucial and worth your...

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Pump Up Your PPC Strategy

Name three things you want patients to discover from your digital marketing efforts. If you said to find you, click to learn more about your...

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Psychographic Marketing: The Key to Motivating Patients

What makes a patient tick and why? That’s what you’ll discover when you use psychographic research to further marketing...

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Patient Personas: Healthcare with a Personal Touch

It’s no secret: the better you know your patients, the better you can connect with and serve them. The question is, how do you get to know them...

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