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  • Marketing Insights

Orthopedics Consumer Insights Study:
What Matters Most to Millennials

The Cox Health Marketing Orthopedics Consumer Insights Study reveals the latest perceptions of patients across generations, including trends that will help you better market your orthopedic services to millennials.

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10 Tips to Create the Perfect Native Ad

In 1895, John Deere published his first issue of The Furrow. He filled the magazine with farming and agricultural tips and included product ads....

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How to Develop Effective Creative Ads that Reach Boomers

What do millennials and baby boomers have in common? Not much, really — and it’s these differences that dictate...

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What Healthcare Advertisers Need to Know About Boomers

“Retirement at 65 is ridiculous. When I was 65, I still had pimples,” said comedian George Burns, who lived to be 100. He echoes the...

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Are You Living Your Brand from the Inside Out?

Two-thirds of Americans feel no connection to their jobs, according to a Gallup study. That’s over 60 million full-time employees who don’t...

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Should You Re-think Your Billboard Strategy?

Is it time to apply an "out with the old, in with the new" strategy to declutter more than your closet? The answer may be yes if...

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Is Your Practice Prepared to Meet Gen Z?

“The best defense is a good offense” is a popular adage used in sports and the military. It’s also a key strategy that will ready you to...

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3 Secrets to Service Line Marketing Success

Last week, we looked at how to get hospital administrators on board with service line marketing initiatives. This week, we’ll look at three...

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How to Win Hospital Administrators and Influence Patients

Service line marketing — sometimes it feels like a game of tug-of-war. How do you...

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10 Ways to Market to Healthcare's Most Reluctant Patients - Men

It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...

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