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  • Marketing Insights

What Matters When Care is Urgent?

The Cox Health Marketing Urgent Care Consumer Insights Study reveals the latest trends and perceptions of patients seeking immediate treatment. Learn about what matters most to consumers when choosing an urgent care provider.

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Healthcare Twitter Strategy That Works

Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?

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3 Tips for Partnering with a Healthcare Social Influencer

Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...

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Comparison Shopping Comes to Healthcare

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

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5 Reasons Patients Prefer Chatbots

It’s no surprise that chatbots are transforming healthcare. Consumers love them. Half of all Americans engage with a chatbot or voice assistant...

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AHA Launches Flu Prevention Campaign

Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.

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What Causes Healthcare Facebook Ad Disapprovals?

Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...

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Why It's Time to Work Your Healthcare Brand

Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...

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The Fast Track to Finding Patient Testimonials

Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...

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Healthcare Content: What's the Right Tone?

In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...

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