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Pump Up Your PPC Strategy
Name three things you want patients to discover from your digital marketing efforts. If you said to find you, click to learn more about your...
Psychographic Marketing: The Key to Motivating Patients
What makes a patient tick and why? That’s what you’ll discover when you use psychographic research to further marketing...
Patient Personas: Healthcare with a Personal Touch
It’s no secret: the better you know your patients, the better you can connect with and serve them. The question is, how do you get to know them...
The Importance of Multichannel Marketing in Healthcare
Healthcare marketers who successfully connect patients to the right physicians are more likely to increase revenue into their organization and...
Consumer Engagement: You Can't Take CTR to the Bank
Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...
Mobile Healthcare Searches: 3 Things Providers Need to Know
While the mobile revolution of the 21st century has changed the face of modern business in nearly every industry, the medical industry has been...
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