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  • Marketing Insights

Why Positive Social Media Messages Work Right Now

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

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Getting Ready for Flu Season Amid COVID-19

Is your community ready for flu season? It’s just around the corner with flu activity typically kicking off in October, surging in December and...

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Telehealth: Don't Stop Now

The COVID-19 crisis tore down the barriers to telehealth and brought about the rapid adoption of virtual care. True to its promise, telehealth has...

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3 Ways to Maximize Patient Volume

After the dramatic shifts wrought by COVID-19 during the first half of the year, many hospital marketers are now thinking, “How can we recover...

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5 Ways to Keep Your Staff Resilient

We hoped for a sprint. Instead, we got a marathon as the COVID-19 pandemic threatens to run long and wear the healthcare workforce down. It’s...

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How to Win Millennial Patient Loyalty

Here’s some good news for primary care physicians. All that work you’re doing to modify your practices for the COVID-19 pandemic may be just...

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4 Ways to Reach & Re-engage More Patients

It’s no secret that consumers are more hesitant to visit their physician’s offices than ever before. In fact recent studies show...

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What to Do When Patients Are Afraid to Seek Care

It’s a troubling trend. Vulnerable patients fear a doctor or hospital visit may expose them to potentially deadly COVID-19. But if they don’t...

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Creative Ideas for Honoring Your Nurses

May is AANA’s National Nurses Month, the perfect time to launch or renew your nurse recognition program. Even if you’re low on budget, you can...

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Strategic Planning Checklist for Healthcare Practices

Strategic planning? Now? Yes. If you want your practice to move from COVID-19 response mode to recovery, to success in your future market —...

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