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  • Marketing Insights

What Matters When Care is Urgent?

The Cox Health Marketing Urgent Care Consumer Insights Study reveals the latest trends and perceptions of patients seeking immediate treatment. Learn about what matters most to consumers when choosing an urgent care provider.

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Get Ready for Healthcare at Home

Healthcare CEOs and practice leaders agree. Healthcare at home is the future. But before you invest in snazzy apps and software, find out how your...

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Why Your CTR is Bottoming Out

When users stop engaging, it means your ad isn’t connecting. How do you fix it? Data can help you find the right audience and a more relevant...

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3 Patient Self-care Trends

Now that consumers have the purchasing power and decision-making ability to manage their health and wellness, what are they “shopping” for?...

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Are Sports Sponsorships Worth the Investment?

Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...

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6 Ways to Help Patients Find You

Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?

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Digital Innovation: It's Time to Embrace Strategic Risk

Fifty percent of today’s healthcare leaders do not offer what patients want — differentiated, personalized and on-demand digital experiences....

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Healthcare Disrupters: What You Need to Know

It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...

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Which Metrics Matter?

If you don’t measure performance, you’re flying blind. However, if you collect too much data...

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How to Engage Doctors in Marketing

Are you looking for ways to engage physicians in achieving your organization’s marketing goals? Should you? The answer is...

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