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Four trends shaping healthcare marketing in 2021
COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...
3 Reasons to Consider a Brand Refresh
The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...
How to Prevent the Spread of Vaccine Misinformation
Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...
Gratitude: Make appreciation a priority for your practice
Practicing gratitude doesn't have to be a monumental task. Here are four ways you can cultivate a grateful mindset at work.
Free Resources for Promoting Patient Safety During the Holidays
As the holiday season kicks into high gear this year, remember, your patients see you as a trusted source for how to stay healthy and safe. Did...
Marketing to Patients with Work-from-Home Injuries
Ideas to develop a plan for marketing to the emerging work-from-home patient population.
4 Tactics for Positioning Your Practice as Consumer-First
COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...
Today's Opioid Crisis: How Healthcare Marketers Can Help
For the more than 20 million Americans who battle substance abuse disorder (SUD), the pandemic has been a tornado, shattering sources of help and...
Why Positive Social Media Messages Work Right Now
If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...
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