Marketing Tips

How Your Healthcare Marketing Strategy Can Address Health Disparities While Driving More Consumers to Your Health Services

Did you know that your healthcare marketing efforts can significantly help to reduce health disparities? Reducing healthcare disparities through...

Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...

Now that consumers have the purchasing power and decision-making ability to manage their health and wellness, what are they “shopping” for?...

When users stop engaging, it means your ad isn’t connecting. How do you fix it? Data can help you find the right audience and a more relevant...

Healthcare CEOs and practice leaders agree. Healthcare at home is the future. But before you invest in snazzy apps and software, find out how your...

Highlighting “technology and procedures” in advertising campaigns is an easy default for healthcare marketers. Is it important to showcase...

Did you know prestigious healthcare organizations are using Facebook Live to stream beneficial medical information to consumers – and seeing...

Texting is tremendously popular because it’s quick and easy. If only healthcare providers could text with their patients, right? You may soon...

Has your healthcare practice has been hit by the industry’s record-breaking merger and acquisition activity? Here’s how to tweak your...

If your organization uses social media as a one-sided conversation, hear this: You may be missing out on a...