Healthcare CEOs and practice leaders agree. Healthcare at home is the future. But before you invest in snazzy apps and software, find out how your patients feel about it.
New Technologies Offer Efficiency and Cost Reduction
Spending on healthcare at home is expected to reach $349.8 billion globally by 2020 and continue
to increase significantly each year. At the end of ten years, remote delivery
of medical treatment via technology will be part of the normal healthcare
business model. Driven by rapidly increasing automation, the need
for improved efficiency and cost control, leading healthcare organizations are
doing their part to stay ahead of the game.
Artificial intelligence (AI) has already transformed
healthcare with its ability to process large amounts of data and perform time-saving
tasks, such as online scheduling and transactions. It's brought us
internet-connected consulting, apps and wearable sensors to track and monitor
patient conditions. AI in unison with blockchain technology, a powerful
encrypted ledger system, is strengthening the cybersecurity protocols so vital
These innovative technologies together offer emerging use-cases
to give healthcare organizations a good understanding of how technologies can
be best used by patients, doctors and payers.
See Virtual Care Through the Eyes of Your Patients
tremendous opportunity for value and optimization, the question is, where do
you begin? Start by better understanding and educating your ideal patient.
Recent surveys reveal that while patients embrace the idea of convenience and decreased costs, the vast majority haven't yet tried telemedicine. Most still perceive in-person care as superior.
- 72% don't know if their medical insurance covers telemedicine
- 83% have never used video consultation services
- 77% say they would prefer medical providers that offer virtual care
- 51% of those who have used teleconferencing appreciate the convenience
Clearly, there's a need for providers to empower patients and promote
the benefits of telehealth. Our aging and budget-sensitive population,
including millennials, are open to the idea, but they need your reassurance.
As new digital interventions become more common, it will become easier
for consumers to take charge of their own health. But it will be up to
providers to ensure patients are smartly using these technologies - especially the
ones that lack proven results or reliability. Smart marketing can assure patients
that their safety and privacy is protected.
Shape Consumer Perceptions Starting Now
Before you can shape
the message that will change consumer perceptions, you need to understand what
they're thinking. Cox Healthcare Marketing can help you take the lead in
educating consumers. Contact us today.