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3 Secrets to Service Line Marketing Success

Last week, we looked at how to get hospital administrators on board with service line marketing initiatives. This week, we’ll look at three...

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How to Win Hospital Administrators and Influence Patients

Service line marketing — sometimes it feels like a game of tug-of-war. How do you...

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10 Ways to Market to Healthcare's Most Reluctant Patients - Men

It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...

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7 Questions Dental Practices Must Ask to Remain Competitive

Some things in dentistry will never change, like the importance of brushing your teeth at least twice a day. But to remain competitive, dental...

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10 Phone Tips to Turn Your Front Office Staff into a Powerful Marketing Team

“Great things in business are never done by one person; they’re done by a team of people.” This quote from Steve Jobs, the late Apple...

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Is It Time to Try Something New?

If you’ve been marketing your practice on autopilot and feel stuck in a tactical rut, play along. “It’s time to try something new when_____....

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Outsmart Competitors with Data

Have you heard the phrase “actions speak louder than words?” In marketing, it’s numbers that speak louder — data. In today’s competitive...

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3 Reasons to Call a Healthcare Marketing Expert

Can you juggle? Most people can’t, but healthcare providers are expected to juggle everything from scheduling and billing to caring for and...

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Healthcare Consumerism: Are You Thriving or Surviving?

Once an economic movement reserved only for the purchase of goods, consumerism has spread to service-based industries including healthcare. Is...

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