Marketing Insights

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Marketing Insights

What Matters When Care is Urgent?

The Cox Health Marketing Urgent Care Consumer Insights Study reveals the latest trends and perceptions of patients seeking immediate treatment. Learn about what matters most to consumers when choosing an urgent care provider.

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6 Ways to Help Patients Find You

Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?

Digital Innovation: It's Time to Embrace Strategic Risk

Fifty percent of today’s healthcare leaders do not offer what patients want — differentiated, personalized and on-demand digital experiences....

Healthcare Disrupters: What You Need to Know

It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...

Which Metrics Matter?

If you don’t measure performance, you’re flying blind. However, if you collect too much data...

How to Engage Doctors in Marketing

Are you looking for ways to engage physicians in achieving your organization’s marketing goals? Should you? The answer is...

Choice Overload Delays Patient Decisions

While variety may be the spice of life, too much makes life harder. Scientists call it Hick’s Law. Consumers call it choice overload.

Keeping Up with SEO

Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...

Smart Ways to Spend a Small Marketing Budget

Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...

What's Behavioral Economics Doing in Healthcare?

Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...

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