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Last week, we looked at how to get hospital administrators on board with service line marketing initiatives. This week, we’ll look at three...

Service line marketing — sometimes it feels like a game of tug-of-war. How do you...

It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...

Some things in dentistry will never change, like the importance of brushing your teeth at least twice a day. But to remain competitive, dental...

“Great things in business are never done by one person; they’re done by a team of people.” This quote from Steve Jobs, the late Apple...

If you’ve been marketing your practice on autopilot and feel stuck in a tactical rut, play along. “It’s time to try something new when_____....

Have you heard the phrase “actions speak louder than words?” In marketing, it’s numbers that speak louder — data. In today’s competitive...

Can you juggle? Most people can’t, but healthcare providers are expected to juggle everything from scheduling and billing to caring for and...

Once an economic movement reserved only for the purchase of goods, consumerism has spread to service-based industries including healthcare. Is...

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