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Healthcare Advertising: How to Adapt & Emerge Strong
Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...Read More
3 Tips for Partnering with a Healthcare Social Influencer
Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...
Comparison Shopping Comes to Healthcare
This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...
5 Reasons Patients Prefer Chatbots
It’s no surprise that chatbots are transforming healthcare. Consumers love them. Half of all Americans engage with a chatbot or voice assistant...
AHA Launches Flu Prevention Campaign
Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.
What Causes Healthcare Facebook Ad Disapprovals?
Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...
Why It's Time to Work Your Healthcare Brand
Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...
The Fast Track to Finding Patient Testimonials
Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...
Healthcare Content: What's the Right Tone?
In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...
How to Tap the Power of Wearables
Smartwatches are no longer just for counting steps or tracking heartrates.
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