Marketing Insights

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Marketing Insights

What Matters When Care is Urgent?

The Cox Health Marketing Urgent Care Consumer Insights Study reveals the latest trends and perceptions of patients seeking immediate treatment. Learn about what matters most to consumers when choosing an urgent care provider.

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Why It's Time to Work Your Healthcare Brand

Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...

The Fast Track to Finding Patient Testimonials

Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...

Healthcare Content: What's the Right Tone?

In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...

How to Tap the Power of Wearables

Smartwatches are no longer just for counting steps or tracking heartrates.

How Social Listening Improves Your Brand

If your organization uses social media as a one-sided conversation, hear this: You may be missing out on a...

Marketers: Help! My Practice Was Acquired

Has your healthcare practice has been hit by the industry’s record-breaking merger and acquisition activity? Here’s how to tweak your...

Texting with Doctors – Are We There Yet?

Texting is tremendously popular because it’s quick and easy. If only healthcare providers could text with their patients, right? You may soon...

Facebook Live: A Powerful Way to Share Content

Did you know prestigious healthcare organizations are using Facebook Live to stream beneficial medical information to consumers – and seeing...

Why Storytelling Belongs in Healthcare Marketing

Highlighting “technology and procedures” in advertising campaigns is an easy default for healthcare marketers. Is it important to showcase...

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