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  • Marketing Insights

Orthopedics Consumer Insights Study:
What Matters Most to Millennials

The Cox Health Marketing Orthopedics Consumer Insights Study reveals the latest perceptions of patients across generations, including trends that will help you better market your orthopedic services to millennials.

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Outsmart Competitors with Data

Have you heard the phrase “actions speak louder than words?” In marketing, it’s numbers that speak louder — data. In today’s competitive...

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3 Reasons to Call a Healthcare Marketing Expert

Can you juggle? Most people can’t, but healthcare providers are expected to juggle everything from scheduling and billing to caring for and...

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Healthcare Consumerism: Are You Thriving or Surviving?

Once an economic movement reserved only for the purchase of goods, consumerism has spread to service-based industries including healthcare. Is...

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What Matters to Millennials: Strategy for Orthopedic Providers

Orthopedic providers will gain a new generation of patients if they understand what matters most to Millennials and respond to them. This...

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How Much Should You Spend on Marketing

Do you know the secret to growing an orchid? It’s easier than you think. Place it on a windowsill with indirect sunlight. Every couple of weeks,...

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How to Respond to Negative Reviews

Henry Ford once said, "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from...

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Get the Feedback You Need to Better Serve Your Patients

The success of your practice or hospital depends on the people you serve - your patients. That's why it's important to...

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Create Content Your Patients Will Actually Read

Pop quiz. Which of these statements are true or false?

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How to Turn Patients into Powerful Healthcare Marketers

If you work in a small practice with a limited marketing budget, your best bet is to spend smartly and get creative. Why not put your patients to...

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