Marketing Insights

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Marketing Insights

What Matters When Care is Urgent?

The Cox Health Marketing Urgent Care Consumer Insights Study reveals the latest trends and perceptions of patients seeking immediate treatment. Learn about what matters most to consumers when choosing an urgent care provider.

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Choice Overload Delays Patient Decisions

While variety may be the spice of life, too much makes life harder. Scientists call it Hick’s Law. Consumers call it choice overload.

Keeping Up with SEO

Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...

Smart Ways to Spend a Small Marketing Budget

Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...

What's Behavioral Economics Doing in Healthcare?

Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...

Security Matters: PHI Safety Starts with Your Website

In healthcare, websites are held to a higher standard. They must be more than engaging in design and helpful in content. Whether a private...

Strategy Highlights for Urgent Care Providers

Patients have more options than ever when it comes to healthcare. To stay ahead of the competition, urgent care providers should focus on 3...

How to Boost Community Wellness and Your Brand

Today’s consumers expect providers and hospitals to contribute to their wellness. Luckily, you already have a tool for that: marketing....

Discover the Future of AI in Healthcare

Is artificial intelligence (AI) here to stay? The answer is a resounding...

5 Reasons to Make Your Site Accessible

Nearly 50 million Americans have a disability. That’s almost 20 percent of the population. Their disabilities range from...

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