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  • Marketing Insights

Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

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3 Tips for Partnering with a Healthcare Social Influencer

Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...

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Comparison Shopping Comes to Healthcare

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

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5 Reasons Patients Prefer Chatbots

It’s no surprise that chatbots are transforming healthcare. Consumers love them. Half of all Americans engage with a chatbot or voice assistant...

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AHA Launches Flu Prevention Campaign

Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.

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What Causes Healthcare Facebook Ad Disapprovals?

Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...

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Why It's Time to Work Your Healthcare Brand

Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...

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The Fast Track to Finding Patient Testimonials

Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...

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Healthcare Content: What's the Right Tone?

In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...

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How to Tap the Power of Wearables

Smartwatches are no longer just for counting steps or tracking heartrates.

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