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Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

It’s no surprise that chatbots are transforming healthcare. Consumers love them. Half of all Americans engage with a chatbot or voice assistant...

Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.

Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...

Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...

Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...

In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...

Smartwatches are no longer just for counting steps or tracking heartrates.

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