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  • Marketing Tips

What's Behavioral Economics Doing in Healthcare?

Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...

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Marketing Tips

3 Reasons to Offer Healthcare Price Transparency

In the retail world, price transparency is the norm. Consumers hop on sites like Amazon to shop around, read reviews, find the best deal and...

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Marketing Tips

Strategies to Prove Your Marketing ROI

How do you prove your marketing works? By calculating return on investment or ROI. It’s a concept that baffles many a practice administrator or...

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Marketing Tips

How to Develop a Smart Healthcare Marketing Plan

Ask ten healthcare marketing professionals, “What’s the No. 1 thing I should do with my marketing efforts?” and you’ll get ten different...

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Marketing Tips

Marketing Strategy Crafted by Healthcare Experts

At Cox Health Marketing, we're passionate about matching the right patients to the right physicians. Our team of healthcare experts has created a...

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Marketing Tips

5 Steps to SEM Success for Your Healthcare Practice

Are you managing your practice’s search engine marketing (SEM), but not getting positive results? Start by meeting patients on their search...

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Marketing Tips

How to Develop Effective Creative Ads that Reach Boomers

What do millennials and baby boomers have in common? Not much, really — and it’s these differences that dictate...

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Marketing Tips

What Healthcare Advertisers Need to Know About Boomers

“Retirement at 65 is ridiculous. When I was 65, I still had pimples,” said comedian George Burns, who lived to be 100. He echoes the...

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Marketing Tips

Are You Living Your Brand from the Inside Out?

Two-thirds of Americans feel no connection to their jobs, according to a Gallup study. That’s over 60 million full-time employees who don’t...

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Marketing Tips

Should You Re-think Your Billboard Strategy?

Is it time to apply an "out with the old, in with the new" strategy to declutter more than your closet? The answer may be yes if...

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