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Are Sports Sponsorships Worth the Investment?
Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...Read More
What's Behavioral Economics Doing in Healthcare?
Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...
Strategy Highlights for Urgent Care Providers
Patients have more options than ever when it comes to healthcare. To stay ahead of the competition, urgent care providers should focus on 3...
How to Boost Community Wellness and Your Brand
Today’s consumers expect providers and hospitals to contribute to their wellness. Luckily, you already have a tool for that: marketing....
Discover the Future of AI in Healthcare
Is artificial intelligence (AI) here to stay? The answer is a resounding...
5 Reasons to Make Your Site Accessible
Nearly 50 million Americans have a disability. That’s almost 20 percent of the population. Their disabilities range from...
7 Healthcare Digital Trends to Kick Off the New Year
There’s no time like the present to re-think your marketing efforts and implement new strategies. Healthcare continues to evolve quickly with...
What's on Your 2019 Healthcare Marketing Checklist?
Healthcare is changing faster than you can say “Alexa, is it the flu?”, and so is healthcare marketing. Today patients are consumers armed...
Should I Hire a Marketing Manager or a Physician Liaison?
Do you know the difference between a marketing manager and a physician liaison? The two jobs are easy to confuse. That’s because...
12 Steps to Healthcare Landing Pages that Convert
Your campaign is set to drive prospects to your landing page. Before you press “go,” take a good look at the user experience. You may not have...