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What's Behavioral Economics Doing in Healthcare?
Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...Read More
3 Reasons to Offer Healthcare Price Transparency
In the retail world, price transparency is the norm. Consumers hop on sites like Amazon to shop around, read reviews, find the best deal and...
Strategies to Prove Your Marketing ROI
How do you prove your marketing works? By calculating return on investment or ROI. It’s a concept that baffles many a practice administrator or...
How to Develop a Smart Healthcare Marketing Plan
Ask ten healthcare marketing professionals, “What’s the No. 1 thing I should do with my marketing efforts?” and you’ll get ten different...
Marketing Strategy Crafted by Healthcare Experts
At Cox Health Marketing, we're passionate about matching the right patients to the right physicians. Our team of healthcare experts has created a...
5 Steps to SEM Success for Your Healthcare Practice
Are you managing your practice’s search engine marketing (SEM), but not getting positive results? Start by meeting patients on their search...
How to Develop Effective Creative Ads that Reach Boomers
What do millennials and baby boomers have in common? Not much, really — and it’s these differences that dictate...
What Healthcare Advertisers Need to Know About Boomers
“Retirement at 65 is ridiculous. When I was 65, I still had pimples,” said comedian George Burns, who lived to be 100. He echoes the...
Are You Living Your Brand from the Inside Out?
Two-thirds of Americans feel no connection to their jobs, according to a Gallup study. That’s over 60 million full-time employees who don’t...
Should You Re-think Your Billboard Strategy?
Is it time to apply an "out with the old, in with the new" strategy to declutter more than your closet? The answer may be yes if...