Strategic planning? Now?
Yes. If you want your practice
to move from COVID-19 response mode to recovery, to success in your future
market — now's the time to plan.
Even though crisis management
is consuming all your energy and focus, six months from now things will look
different. What will your position be in that new landscape? Make time now to
create a roadmap with this checklist.
Put strategic planning on the calendar
- Schedule it. Devote one houreach day to next-step strategic thinking.
- Commit to it. Despite inevitable emergencies, do your best to protect that hour.
- Time it right. The first thing in the morning or an hour around lunchtime often works best.
Start meetings with a brief meditation
During any strategic planning, you need to think clearly. That's
especially true during a crisis. Take ten minutes before your meeting to
breathe, unplug and be mindfully present. Studies show that mindful meditation
leads to better outcomes. It helps your team think differently and avoid poor
Shorten the plan's timeframe
It's not necessary to re-engineer your five-year plan with
all new detail. A shorter timeframe helps keep your team's energy focused.
- Decide what's most likely to occur in the next three to six months.
- Envision how you'll adjust as you leave crisis mode behind.
Expect to be looking at a changed world
The rebound will not bring a return to how things used to be in the healthcare world. It may include:
- A greater demand for telehealth technology now that significant numbers of patients have come to trust and value the service.
- More reliance on and comfort with online touchpoints, especially those that provided trustworthy guidance during the crisis.
- A glut of patient appointments from pent-up demand for elective procedures.
Stay flexible and expect your plans to miss the mark
Encourage your team to be flexible in its thinking. Even
after you've envisioned a bright future and determined how to get there, expect
economic and clinical realities to shift.
With that in mind, you can still evaluate new growth
opportunities. Plan to refine current capabilities for improved care. Find ways
to compete better. Is it time to outsource some tasks? Open a new location or
establish a mobile clinic? Find new ways to use current assets?
Your projections may fall short. Just remember: the ability
to change direction quickly is imperative for success in the healthcare
industry, crisis or no.
We can help you find clarity amid chaos
Strategic and marketing
planning have learning curves. Don't worry. The only serious failure is failure
to plan. We can help. Call CMG Health Marketing today.