WE’RE MARKETING AND MEDIA EXPERTS WHO KNOW HEALTHCARE, TOO.
Data and ROI Driven
CMG Health Marketing is a Center of Excellence, backed by the vast resources of Cox Media Group. We believe in data-driven strategy that reduces patient acquisition costs, increases spend effectiveness and creates profitable, long-lasting patient relationships.
Wherever you are in your marketing journey, a partnership with CMG Health Marketing can impact how patients connect with you.
Marketing Insights
Implementing Effective Healthcare Marketing Strategies on a Tight Budget
Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However, many healthcare facilities operate on tight margins in today's market. Often, marketing budgets are among the first to get cut when revenue is down.
When a health organization is on a tight budget, reducing or cutting back on marketing efforts can have a detrimental impact at precisely the time when you need to drive more health consumers to your organization.
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