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How to Win Hospital Administrators and Influence Patients
Service line marketing — sometimes it feels like a game of tug-of-war. How do you...
10 Ways to Market to Healthcare's Most Reluctant Patients - Men
It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...
7 Questions Dental Practices Must Ask to Remain Competitive
Some things in dentistry will never change, like the importance of brushing your teeth at least twice a day. But to remain competitive, dental...
10 Phone Tips to Turn Your Front Office Staff into a Powerful Marketing Team
“Great things in business are never done by one person; they’re done by a team of people.” This quote from Steve Jobs, the late Apple...
Is It Time to Try Something New?
If you’ve been marketing your practice on autopilot and feel stuck in a tactical rut, play along. “It’s time to try something new when_____....
Outsmart Competitors with Data
Have you heard the phrase “actions speak louder than words?” In marketing, it’s numbers that speak louder — data. In today’s competitive...
3 Reasons to Call a Healthcare Marketing Expert
Can you juggle? Most people can’t, but healthcare providers are expected to juggle everything from scheduling and billing to caring for and...
Healthcare Consumerism: Are You Thriving or Surviving?
Once an economic movement reserved only for the purchase of goods, consumerism has spread to service-based industries including healthcare. Is...
What Matters to Millennials: Strategy for Orthopedic Providers
Orthopedic providers will gain a new generation of patients if they understand what matters most to Millennials and respond to them. This...
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