Marketing Insights

How Your Healthcare Marketing Strategy Can Address Health Disparities While Driving More Consumers to Your Health Services

Did you know that your healthcare marketing efforts can significantly help to reduce health disparities? Reducing healthcare disparities through...

Proving that consumers can still surprise us, Advisory Board compared the results of their 2019 consumer preference survey with the 2014 survey...

In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...

Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it’s safe to say the industry will look very different...

Health and fitness have long held the top spot among new year’s resolutions. What will that look like in 2020? Per a recent wellness index study...

When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...

Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?

Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

It’s no surprise that chatbots are transforming healthcare. Consumers love them. Half of all Americans engage with a chatbot or voice assistant...

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