Marketing Insights

How Your Healthcare Marketing Strategy Can Address Health Disparities While Driving More Consumers to Your Health Services

Did you know that your healthcare marketing efforts can significantly help to reduce health disparities? Reducing healthcare disparities through...

Gen X (those born from 1965 to 1980) is the “forgotten generation” lodged between the more notorious generations of Baby Boomers and Millennials.

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...

The patient experience is evolving. Consumers have more choices and more information than ever before. And, they know their power—if your...

The job market is especially competitive right now. There are more open positions than candidates. With frontline medical workers in high demand,...

What’s your number one goal as a healthcare marketer? To attract...

Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...

Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...

Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

Stay on top of the latest news and trends that impact healthcare marketing.

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