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Psychographic Marketing: The Key to Motivating Patients
What makes a patient tick and why? That’s what you’ll discover when you use psychographic research to further marketing...
Patient Personas: Healthcare with a Personal Touch
It’s no secret: the better you know your patients, the better you can connect with and serve them. The question is, how do you get to know them...
The Importance of Multichannel Marketing in Healthcare
Healthcare marketers who successfully connect patients to the right physicians are more likely to increase revenue into their organization and...
Consumer Engagement: You Can't Take CTR to the Bank
Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...
Mobile Healthcare Searches: 3 Things Providers Need to Know
While the mobile revolution of the 21st century has changed the face of modern business in nearly every industry, the medical industry has been...
Healthcare Marketing 101
The services they provide are much different than your typical organization, but just like those businesses, health care companies need to make...
Native Advertising and Content Marketing for Healthcare
For many people, the world of healthcare can be complex, confusing and maybe even a little frightening. But in today's online age, new...
Healthcare SEO: 3 Ways to Elevate Your Healthcare Organization
Healthcare SEO can be a little tricky. No one plans on getting the flu or spraining an ankle. When healthcare issues arise, users who turn to...
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