Marketing Insights

Implementing Effective Healthcare Marketing Strategies on a Tight Budget

Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...

Highlighting “technology and procedures” in advertising campaigns is an easy default for healthcare marketers. Is it important to showcase...

Healthcare CEOs and practice leaders agree. Healthcare at home is the future. But before you invest in snazzy apps and software, find out how your...

When users stop engaging, it means your ad isn’t connecting. How do you fix it? Data can help you find the right audience and a more relevant...

Now that consumers have the purchasing power and decision-making ability to manage their health and wellness, what are they “shopping” for?...

Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...

Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?

Fifty percent of today’s healthcare leaders do not offer what patients want — differentiated, personalized and on-demand digital experiences....

It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...

If you don’t measure performance, you’re flying blind. However, if you collect too much data...

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