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Are Sports Sponsorships Worth the Investment?
Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...Read More
Is Your Practice Prepared to Meet Gen Z?
“The best defense is a good offense” is a popular adage used in sports and the military. It’s also a key strategy that will ready you to...
3 Secrets to Service Line Marketing Success
Last week, we looked at how to get hospital administrators on board with service line marketing initiatives. This week, we’ll look at three...
How to Win Hospital Administrators and Influence Patients
Service line marketing — sometimes it feels like a game of tug-of-war. How do you...
10 Ways to Market to Healthcare's Most Reluctant Patients - Men
It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...
7 Questions Dental Practices Must Ask to Remain Competitive
Some things in dentistry will never change, like the importance of brushing your teeth at least twice a day. But to remain competitive, dental...
10 Phone Tips to Turn Your Front Office Staff into a Powerful Marketing Team
“Great things in business are never done by one person; they’re done by a team of people.” This quote from Steve Jobs, the late Apple...
Is It Time to Try Something New?
If you’ve been marketing your practice on autopilot and feel stuck in a tactical rut, play along. “It’s time to try something new when_____....
Outsmart Competitors with Data
Have you heard the phrase “actions speak louder than words?” In marketing, it’s numbers that speak louder — data. In today’s competitive...
3 Reasons to Call a Healthcare Marketing Expert
Can you juggle? Most people can’t, but healthcare providers are expected to juggle everything from scheduling and billing to caring for and...