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What's Behavioral Economics Doing in Healthcare?
Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...Read More
What Matters to Millennials: Strategy for Orthopedic Providers
Orthopedic providers will gain a new generation of patients if they understand what matters most to Millennials and respond to them. This...
How Much Should You Spend on Marketing
Do you know the secret to growing an orchid? It’s easier than you think. Place it on a windowsill with indirect sunlight. Every couple of weeks,...
How to Respond to Negative Reviews
Henry Ford once said, "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from...
Get the Feedback You Need to Better Serve Your Patients
The success of your practice or hospital depends on the people you serve - your patients. That's why it's important to...
Create Content Your Patients Will Actually Read
Pop quiz. Which of these statements are true or false?
How to Turn Patients into Powerful Healthcare Marketers
If you work in a small practice with a limited marketing budget, your best bet is to spend smartly and get creative. Why not put your patients to...
5 Tips to Reach the Latino Market
Simply translating a message from English to Spanish is not enough to reach Latino patients. Understanding their culture is crucial and worth your...
Patient Personas: Healthcare with a Personal Touch
It’s no secret: the better you know your patients, the better you can connect with and serve them. The question is, how do you get to know them...
The Importance of Multichannel Marketing in Healthcare
Healthcare marketers who successfully connect patients to the right physicians are more likely to increase revenue into their organization and...