Marketing Tips

Implementing Effective Healthcare Marketing Strategies on a Tight Budget

Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...

Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...

In 2020, the National Institute of Mental Health estimated 52.9 million adults in the U.S. were living with mental illness. Unsurprisingly,...

It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...

When your practice has multiple specialties, it can be tempting to spread your marketing budget equally across all areas...

As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...

If your practice specializes in minimally invasive or surgical cosmetic procedures, then you’ve probably heard about the “Zoom boom”...

You’ve taken steps to make sure your practice is ready to be marketed, and you’ve thought through your marketing budget. What’s a great next...

For many people, choosing a new healthcare provider is not a decision made overnight. While it takes time to build awareness and gain trust, there...

We’re more than halfway through the year, and many of the predicted trends of 2022 are here to stay. Is your practice effectively managing...