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  • Marketing Tips

Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

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Marketing Tips

Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

Read More

Marketing Tips

Healthcare Marketers Make It Personal

Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...

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Marketing Tips

Amazon Care: Should you be worried yet?

Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...

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Marketing Tips

Digital Crisis Communication Tips - Coronavirus

Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...

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Marketing Tips

New Consumer Preferences in Primary Care

Proving that consumers can still surprise us, Advisory Board compared the results of their 2019 consumer preference survey with the 2014 survey...

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Marketing Tips

How Microsoft Wants to Change Healthcare

Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it’s safe to say the industry will look very different...

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Marketing Tips

2020 Wellness Trends to Watch

Health and fitness have long held the top spot among new year’s resolutions. What will that look like in 2020? Per a recent wellness index study...

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Marketing Tips

Get Ready for Voice Search

When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...

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Marketing Tips

Healthcare Twitter Strategy That Works

Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?

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