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  • Marketing Tips

Are Sports Sponsorships Worth the Investment?

Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...

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Marketing Tips

Are Sports Sponsorships Worth the Investment?

Health organizations increasingly pursue sports sponsorships, spending millions for things like stadium naming rights. It must be worth it, right?...

Read More

Marketing Tips

6 Ways to Help Patients Find You

Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?

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Marketing Tips

Digital Innovation: It's Time to Embrace Strategic Risk

Fifty percent of today’s healthcare leaders do not offer what patients want — differentiated, personalized and on-demand digital experiences....

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Marketing Tips

Healthcare Disrupters: What You Need to Know

It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...

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Marketing Tips

Which Metrics Matter?

If you don’t measure performance, you’re flying blind. However, if you collect too much data...

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Marketing Tips

How to Engage Doctors in Marketing

Are you looking for ways to engage physicians in achieving your organization’s marketing goals? Should you? The answer is...

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Marketing Tips

Choice Overload Delays Patient Decisions

While variety may be the spice of life, too much makes life harder. Scientists call it Hick’s Law. Consumers call it choice overload.

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Marketing Tips

Keeping Up with SEO

Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...

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Marketing Tips

Smart Ways to Spend a Small Marketing Budget

Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...

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