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  • Marketing Tips

How to Market to Boomers Post-Pandemic

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...

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Marketing Tips

How to Market to Boomers Post-Pandemic

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...

Read More

Marketing Tips

Healthcare Marketing Trends to Know in 2022

The patient experience is evolving. Consumers have more choices and more information than ever before. And, they know their power—if your...

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Marketing Tips

3 Strategies for Recruiting Clinical Healthcare Workers

The job market is especially competitive right now. There are more open positions than candidates. With frontline medical workers in high demand,...

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Marketing Tips

Are Your Healthcare Marketing Campaigns Working? How to Tell

What’s your number one goal as a healthcare marketer? To attract...

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Marketing Tips

5 Must-haves for Landing Pages that Convert

Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...

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Marketing Tips

7 Ways to Reach Men, Healthcare’s Reluctant Patients

Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...

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Marketing Tips

Healthcare Personas Bring Data to Life

Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.

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Marketing Tips

Multichannel Marketing Helps Healthcare Providers Reach More Patients

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

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Marketing Tips

Four trends shaping healthcare marketing in 2021

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

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