Marketing Tips

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How to Market to Boomers Post-Pandemic

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...

The patient experience is evolving. Consumers have more choices and more information than ever before. And, they know their power—if your...

The job market is especially competitive right now. There are more open positions than candidates. With frontline medical workers in high demand,...

What’s your number one goal as a healthcare marketer? To attract...

Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...

Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...

Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

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