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  • Marketing Tips

Why Online Reviews Matter to Your Practice

From cars to cosmetics, consumers turn to online reviews for honest opinions that inform their purchase decisions. When it comes to finding a...

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Marketing Tips

Four trends shaping healthcare marketing in 2021

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

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Marketing Tips

3 Reasons to Consider a Brand Refresh

The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...

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Marketing Tips

Free Resources for Promoting Patient Safety During the Holidays

As the holiday season kicks into high gear this year, remember, your patients see you as a trusted source for how to stay healthy and safe. Did...

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Marketing Tips

Marketing to Patients with Work-from-Home Injuries

Ideas to develop a plan for marketing to the emerging work-from-home patient population.

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Marketing Tips

4 Tactics for Positioning Your Practice as Consumer-First

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

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Marketing Tips

Today's Opioid Crisis: How Healthcare Marketers Can Help

For the more than 20 million Americans who battle substance abuse disorder (SUD), the pandemic has been a tornado, shattering sources of help and...

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Marketing Tips

Why Positive Social Media Messages Work Right Now

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

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Marketing Tips

Getting Ready for Flu Season Amid COVID-19

Is your community ready for flu season? It’s just around the corner with flu activity typically kicking off in October, surging in December and...

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Marketing Tips

Telehealth: Don't Stop Now

The COVID-19 crisis tore down the barriers to telehealth and brought about the rapid adoption of virtual care. True to its promise, telehealth has...

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