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Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...

Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...

Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...

Proving that consumers can still surprise us, Advisory Board compared the results of their 2019 consumer preference survey with the 2014 survey...

Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it’s safe to say the industry will look very different...

Health and fitness have long held the top spot among new year’s resolutions. What will that look like in 2020? Per a recent wellness index study...

When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...

Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?

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