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Preparing Your Practice for a Marketing Campaign
As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...
Marketing Solutions for Multi-Specialty Practices
When your practice has multiple specialties, it can be tempting to spread your marketing budget equally across all areas...
Four Ways to Optimize Your Healthcare Marketing Budget
It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...
Better Connect with Your Patients: 3 Mental Health Marketing Strategies
In 2020, the National Institute of Mental Health estimated 52.9 million adults in the U.S. were living with mental illness. Unsurprisingly,...
What Has COVID-19 Changed for Gen Z? Almost Everything.
Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...
To Market to Millennials: Validation is the name of the game
Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...
How to Market to Gen X in the Covid-19 Climate
Gen X (those born from 1965 to 1980) is the “forgotten generation” lodged between the more notorious generations of Baby Boomers and Millennials.
How to Market to Boomers Post-Pandemic
Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...
Healthcare Marketing Trends to Know in 2022
The patient experience is evolving. Consumers have more choices and more information than ever before. And, they know their power—if your...