Digital Marketing

How Your Healthcare Marketing Strategy Can Address Health Disparities While Driving More Consumers to Your Health Services

Did you know that your healthcare marketing efforts can significantly help to reduce health disparities? Reducing healthcare disparities through...

If your organization uses social media as a one-sided conversation, hear this: You may be missing out on a...

Smartwatches are no longer just for counting steps or tracking heartrates.

Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...

Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...

It’s no surprise that chatbots are transforming healthcare. Consumers love them. Half of all Americans engage with a chatbot or voice assistant...

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...

Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?

When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...