Consumer/Patient Engagement

How Your Healthcare Marketing Strategy Can Address Health Disparities While Driving More Consumers to Your Health Services

Did you know that your healthcare marketing efforts can significantly help to reduce health disparities? Reducing healthcare disparities through...

Strategic planning? Now? Yes. If you want your practice to move from COVID-19 response mode to recovery, to success in your future market —...

It’s a troubling trend. Vulnerable patients fear a doctor or hospital visit may expose them to potentially deadly COVID-19. But if they don’t...

It’s no secret that consumers are more hesitant to visit their physician’s offices than ever before. In fact recent studies show...

Here’s some good news for primary care physicians. All that work you’re doing to modify your practices for the COVID-19 pandemic may be just...

After the dramatic shifts wrought by COVID-19 during the first half of the year, many hospital marketers are now thinking, “How can we recover...

Is your community ready for flu season? It’s just around the corner with flu activity typically kicking off in October, surging in December and...

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

For the more than 20 million Americans who battle substance abuse disorder (SUD), the pandemic has been a tornado, shattering sources of help and...

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...