Consumer/Patient Engagement

Implementing Effective Healthcare Marketing Strategies on a Tight Budget

Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...

Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...

Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...

Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.

This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...

When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...

Health and fitness have long held the top spot among new year’s resolutions. What will that look like in 2020? Per a recent wellness index study...

Proving that consumers can still surprise us, Advisory Board compared the results of their 2019 consumer preference survey with the 2014 survey...

Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...